Eric L. Poms, Chief Executive Officer
Eric L. Poms, was officially announced as the fifth Chief Executive Officer of the Orange Bowl Committee (OBC) on May 4, 2006, succeeding long-time CEO Keith R. Tribble.
Collectively, Poms has more than 25 years of managerial and operational experience in collegiate athletics. Under his leadership the OBC celebrated its 75th anniversary in 2008-09 and twice hosted two BCS Bowl games in the same season (The Orange Bowl and the BCS National Championship: 2008 – 2009; 2012 – 2013.
Poms has been with the Committee since 1993, serving as Chief Operating Officer prior to moving into his current position. A Miami Killian High School and University of Florida graduate, Poms sets the strategic vision for the organization, working closely with the Orange Bowl Committee’s volunteer leadership.
He spearheaded the OBC’s inclusion in the new College Football Playoff that began in the 2014-15 season, which includes eight traditional Orange Bowl games which will now feature the ACC Champion versus a top rated team from the Big Ten, SEC or Notre Dame and four semifinals in a 12-year period—all over the New Year’s holiday.
During his 20 plus years at the Orange Bowl, Poms has been at the forefront of the postseason college football structure during its frequent era of growth, having been heavily involved in negotiations with the new College Football Playoff, the Bowl Championship Series, the Bowl Coalition and Bowl Alliance. While Poms has been at the Orange Bowl, the Committee has hosted six National Championship games in 1994, 1995, 1998, 2001, 2005, 2009 and 2013.
In the summer of 2006 under Poms’ guidance, the OBC initially entered a mutually beneficial relationship with the Atlantic Coast Conference (ACC), which has been extended through 2026. The ACC champion is guaranteed a spot in the Capital One Orange Bowl on an annual basis, provided it does not qualify for the College Football Playoff, in which case another ACC team will replace the champion.
Poms’ experience and education in the area of event management and bowl game marketing in the South Florida market are second to none. But his vision and passion extends beyond that of just the bowl itself, as he continues to strengthen the OBC’s mission of supporting and producing events which enhance the image, economy, and culture of South Florida.
Under Poms’ management the Orange Bowl Committee has expanded its reach in the community, through its commitment to generating diverse youth sports competition and funding an array of grants, community programs and scholarships that benefit thousands of South Florida youth.
Prior to his tenure with the OBC, Poms served with Tribble at the University of Nevada, Las Vegas, as the Coordinator of Operations from 1992-93. In addition to his role managing the Runnin’ Rebels athletic events, Poms also served as Director of Operations for the Las Vegas Bowl during this same period. Before he headed out west, Poms served as Director of Operations and Events at the then newly-formed Blockbuster Bowl, of which Tribble was the Executive Director, from 1990-92. Poms began his career at the University of Florida, first as a student-manager for the men’s basketball program followed by a stint as the Gators’ head basketball manager. While at graduate school, Poms also served as an Operations Assistant from 1989-90.
Poms is active with the Boys & Girls Club of Miami, Inc., where he has served on the Executive Committee since 1996. He also worked with Big Brothers/Big Sisters of Greater Miami mentoring local inner-city youth on educational development, personal values and social skills. Poms also participated in the 1996-97 Greater Miami Chamber of Commerce Leadership Miami program which addressed the issues and challenges that face the Greater Miami community.
Poms graduated in 1988 with a Bachelor of Science in Business Administration from the University of Florida. He then went on to earn his Master of Exercise and Sports Sciences from UF in 1990. He and his wife, Krista, have a daughter, Julia and two sons Justin and Troy. They reside in Weston, Fla.
Ana Hernandez-Ochoa, Chief Marketing Officer
Ana Hernandez-Ochoa was named Chief Marketing Officer in July 2014. She began her tenure at the OBC as the Corporate Partnerships Coordinator in April 2002 and most recently held the position of Vice President of Marketing, leading the Committee’s efforts to elevate the brand positioning of Orange Bowl. As CMO she will now provide overall oversight of the communications, marketing, community outreach and digital media departments.
Jarrett Nasca, Chief Operating Officer
Jarrett Nasca was named Chief Operating Officer in July 2014. He began his tenure at the OBC as Vice President, Partnerships in February 2008. He has built and guided the Committee’s corporate sponsorship efforts. As COO, he will now provide overall oversight of the business development, events and executive administration departments.
Brian Park, Chief Financial Officer
Brian Park has more than 35 years of experience in business finance and management. He is currently the Chief Financial Officer for the Orange Bowl Committee and has served in that role since June, 2003. In his position as CFO, Park is responsible for managing the financial, human resources, legal and building management functions of the Orange Bowl.
Park is part of the Orange Bowl executive team that leads one of college football’s premier bowl games. Park has been with the Committee for three national championship games. During his tenure, the Orange Bowl has expanded its long standing tradition of community work in South Florida, most notably through the Orange Bowl Legacy Projects. The Orange Bowl led the efforts to refurbish Moore Park, the home of the 1933 and 1934 Palm Festival; the predecessor to the Orange Bowl and the restoration and enhancements of Joseph C. Carter Park in Fort Lauderdale. Park also oversaw the purchase, renovation and move to the Orange Bowl’s new headquarters building in 2008.
Originally from Cleveland, Ohio, Park graduated from the University of Toledo in 1977 with a Bachelor’s of Business Administration. He then joined the public accounting firm of Ernst and Ernst (now Ernst & Young) where he earned his CPA certificate.
Prior to joining the Orange Bowl, Park spent 14 years as the CFO of a regional mechanical contractor based in Toledo, Ohio with operations in six states. He also served as the CFO and Treasurer of a family owned supermarket chain in Toledo for five years. Prior to that, he was an internal auditor with Owens-Corning. Park lives in Weston, FL and has five children and one granddaughter.